Information regarding the processing of data in connection with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the party responsible for processing data on this website is located outside of the European Economic Area or of Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are referred to hereinafter as “Google.”
Google Analytics uses text files, referred to as cookies, which are saved on the computer of the visitor to this website and which facilitate analysis of the visitor’s website use. Typically, the information generated by the cookies regarding the visitor’s use of this website (including the truncated IP address) is transmitted to and saved on a Google server.
On this website, Google Analytics is used exclusively with the addendum _anonymizeIp(). This addendum ensures the IP address is anonymized through truncation and prevents it from being directly associated with any individual person. Through the addendum, Google will truncate the IP address for transmission among member states of the European Union or to other member states of the Agreement on the European Economic Area. Only in exceptional cases will a full IP address be transmitted to a Google server in the United States and then truncated. IP addresses transmitted from the respective browser through Google Analytics will not be merged with any other data held by Google.
Google will use the information collected to analyze the use of this website, to compile reports on website activities, and to provide the operator of this website with other services relating to website and Internet use on behalf of the operator of this website (Art. 6 para. 1 f) of the GDPR). The legitimate interests in the processing of data are the optimization of this website, the analysis of use of this website, and the adjustment of this website’s content. Users’ interests will be protected adequately through pseudonymization.
Google LLC is certified in accordance with the Privacy Shield (see list entry here) and on this basis ensures a reasonable level of data protection. Data transmitted and linked to cookies, user identifiers (e.g., user IDs), or advertising IDs will be deleted automatically after 50 months. Once the time period for the retention of data has expired, data will be deleted automatically on a monthly basis.
Visitors to this website can prevent the collection of data through Google Analytics by adjusting the cookie settings for this website. In addition, at any time visitors can object to having their IP addresses and data generated by cookies recorded and saved going forward. The browser plug-in required to be installed to do so can be downloaded at https://tools.google.com/dlpage/gaoptout.
Visitors to this website can opt out of the collection of data on this website through Google Analytics by clicking on this link. In this case, an opt-out cookie will be set and this opt-out cookie will prevent the collection of data during the visitor’s future visits to this website.
For more information regarding Google’s use of data and regarding settings and objection options, please refer to Google’s privacy statement (https://policies.google.com/privacy) and/or to your settings for Google’s display of advertising (https://adssettings.google.com/authenticated).